Magic HTML · Competitive Funnel Intelligence · Test #2

Yes — this one has a funnel too.

Soul Mentoring by Alicia Power operates a recognizable content → free training → email/tribe → course ecosystem → recurring/live experiences funnel. Unlike Infinity Healing Academy’s relatively clean value ladder, Soul Mentoring behaves more like a mature, sprawling digital-product ecosystem assembled across several funnel platforms.

✓ Funnel detected · lead-magnet + course-catalog + ascension ecosystem
Primary hook
FREE VIDEO
Spirit Guide education

Low-friction spiritual curiosity converts into an owned audience relationship.

Community capture
TRIBE
Mailing list + free soul training

Recurring contact is framed as belonging rather than simply subscribing.

Monetization depth
20+
Courses / training assets claimed

A wide digital catalog creates multiple buyer-entry and ascension points.

Visible customer journey

The funnel map

1 · DiscoveryYouTube / blog / summitsTraffic

Educational spiritual content introduces Alicia’s authority and worldview.

2 · CuriosityFree Spirit Guide videoLead magnet

“Learn how” and “meet your guide” offers convert curiosity into action.

3 · CaptureJoin the TribeEmail / nurture

Name/email capture reframed as joining a soulful journey.

4 · First purchaseIntro courseBuyer conversion

Practical Spirit Guide training gives a natural first paid step.

5 · AscendCourse ecosystemCross-sell

Soul workouts, healing, higher states, relationships and advanced Spirit Tutor programs.

6 · RetainLive / monthly trainingContinuity

Recurring sessions and ongoing spiritual practice extend customer lifetime.

Technology clue

This funnel spans multiple platforms

Core site / courses
Kajabi

The storefront, course listing, testimonials, login and several site pages resolve through Kajabi infrastructure.

Lead capture
Leadpages

The “Join Our Tribe” / free-events path visibly routes to a Leadpages domain.

Workshop funnel
ClickFunnels

The free “Meet Your Guide” teleseminar routes into a ClickFunnels property.

Strategic implication: this is evidence of a functioning funnel history, but also architectural fragmentation. Multiple domains and page systems can introduce inconsistent branding, analytics fragmentation, duplicate tagging, maintenance overhead and conversion leakage unless carefully orchestrated.
Commercial architecture

The course catalog is the real monetization engine

Offer visible publiclyRole in funnelCustomer state
How To Talk With Your Spirit GuideNatural first paid training / bridge productCurious beginner
Walking With Your SoulIdentity and deeper self-developmentEngaged seeker
Soul Workout — 26 Mini WorkshopsLow-friction practice library / habit productActive participant
Life Keys For Your SpiritHigher-state masteryIntermediate learner
Dialog With Your GuideSkill advancementReturning buyer
Ultimate EmpowermentBroader transformational bundleMulti-need buyer
Uplift On LightHealing/transmission experienceExperience-oriented buyer
Advanced Spirit Tutor ConnectionAdvanced ascension offerHighly committed participant
Spirit Tools To Heal RelationshipsProblem-specific cross-sellSegmented need-state
Conversion psychology

What it does especially well

1. Curiosity becomes a concrete action

The spiritual promise is made actionable: watch a video, meet a guide, join a workshop, take a course. Abstract spirituality gets converted into a next click.

Strength
9.3

2. Massive social proof reservoir

The testimonials page is exceptionally long, providing years of narrative proof, repeat participation and customer language that can support conversion throughout the funnel.

Strength
9.6

3. Multiple buyer entry points

A visitor does not have to accept one large flagship commitment. They can enter through spirit communication, soul development, healing, relationships or bite-sized workouts.

Strength
9.1

4. Authority accumulation

Long-term experience, a large video footprint, courses, podcast appearances and testimonials stack together as trust mechanisms rather than relying on one sales page.

Strength
8.9
Weakness / leakage study

The funnel is broad — perhaps too broad

  • Choice overload: many courses can weaken the clarity of “what should I do next?”
  • Platform fragmentation: Kajabi + Leadpages + ClickFunnels creates discontinuity.
  • Legacy artifacts: visible placeholder/old funnel elements can reduce polish and trust.
  • Uneven ascension logic: the catalog has many products, but the public site does not always make the ideal progression obvious.
  • Segmentation opportunity: visitors interested in healing, intuition, purpose or relationships could benefit from distinct pathways.
  • Evidence discipline: spiritual and healing claims would benefit from careful separation between personal testimony, belief-based teaching and medically/scientifically established claims.
Best interpretation

This may be less like one carefully engineered modern funnel and more like a funnel ecosystem accumulated over many years. That can be commercially powerful, but it makes orchestration and next-best-action logic much more important.
Test #1 vs Test #2

Infinity Healing Academy vs Soul Mentoring

Infinity Healing Academy

Clean ascension funnel

Community → experience → Bootcamp → Accelerator → call.

  • Fewer major choices
  • Very clear ladder
  • Stronger flagship orientation
  • Human-sales handoff at the high end
  • Feels like one coherent transformational ecosystem
Soul Mentoring

Catalog / constellation funnel

Content → free training → Tribe → many courses → advanced/recurring experiences.

  • Many possible entry points
  • Much deeper product shelf
  • Strong cross-sell potential
  • More platform fragmentation
  • Feels like a long-established digital education library
The upgrade we should study

Turn the catalog into an intelligent path

AskWhy are you here?

Healing, spirit communication, relationships, purpose, self-mastery, business or curiosity.

ProfileReadiness + experience

New seeker, experienced practitioner, returning student, professional helper or advanced learner.

RouteOne recommended path

Collapse dozens of choices into a personalized next-best learning sequence.

ObserveBehavioral signals

Video watched, lesson completed, event attended, question asked, result recorded.

AdaptAI-guided progression

Change the recommendation based on real progress rather than pushing the same campaign to everyone.

Final classification

A mature funnel ecosystem with a modernization opportunity.

Soul Mentoring clearly uses funnel mechanics: content attracts, free training captures, “Tribe” language nurtures belonging, introductory education converts, a deep catalog expands customer value, testimonials reinforce trust, and recurring/live programs can sustain retention. Its biggest opportunity is not creating a funnel from scratch — it is orchestrating the many existing funnels into one intelligent customer journey.

Public-site analysis only. Backend automations, email sequencing, CRM rules, payment behavior, lead scoring and private segmentation were not accessible and are therefore not assumed.